Source Direct Holdings, Inc.

IDAHO FALLS, ID--(MARKET WIRE)--Mar 23, 2006 -- Source Direct Holdings, Inc. (OTC BB:SDRT.OB - News) is pleased to announce the initial purchase order for Simply WoW® Odor Annihilator for delivery by June 20, 2006, to ATA Retail Services, Inc. ATA Retail Services is a privately owned, national company with 15 years in operation as a supplier of full-service merchandising programs to over 6,500 stores in 48 states, including the country's three largest supermarket chains, many regional supermarket chains and numerous drug stores. The company is headquartered in the San Francisco Bay area, employing more than 1,000 people.

Comment - This is an interesting company and an interesting announcement. I would love to see some more information on the amount of the purchase order.